Why Build on Strengths?
It is our strengths that lead to true success in our careers, NOT our lack of weaknesses.
We all have unique strengths.
Strengths may come naturally to us, often from an early age.
Others tend to overlook our weaknesses if they respect our strengths.
In the absence of contradictory data, people will assume strengths: "She is VERY good in this area, therefore she must be good at everything else."
Strengths can create the Halo Effect, meaning that a positive perception is easily reinforced.
Remember, goal setting and action planning should first focus on strengths and then on those weaknesses that will impede success.